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Introduction to Innovation and Design


Programme Overview

This 1-day programme introduces you to a range of core concepts and tools that are frequently used in the design space, either as part of a Lean Six Sigma approach or during a Design Thinking based project. The programme familiarises you with an additional and complementary set of tools and techniques that support highly effective and rapid innovation.

Virtual Open Classroom

£325 (plus VAT)

In-Company Training

Group Discount

As business change practitioners, we often find that improving existing products, processes and services is not sufficient to meet our business or customer performance goals. Instead, we need to innovate and create something for the first time – designing and doing so quickly and without using lots of resource. We need a design that is right first time, using a “frontloaded” approach with strong Voice of Customer, that excites the customer and is defect free from Day 1 of its operation.

However, according to Alf Rehn,

“…more than 100 books on innovation will be published every month”*

… none of us can read them all, so where do you start!?

This 1-day programme introduces you to a range of core concepts and tools that are frequently used in the design space, either as part of a Lean Six Sigma approach or during a Design Thinking based project. The programme familiarises you with an additional and complementary set of tools and techniques that support highly effective and rapid innovation.

*Innovation for the Fatigued, 2019

At A Glance

Innovation and Design
Now Showing Innovation and Design – All delivery options
Price £325 + VAT
Duration 1 day
CPD Points 12
Accreditations TBA
Prerequisites You should have at least a basic knowledge of Lean Six Sigma (Yellow Belt or above)
Delivery Modes Virtual Open Classroom & In-Company
Delivered By Mark Jones, James Dwan

 

Delivery

This programme is delivered in a workshop style event with a blend of teaching, interactive exercises and discussion on practical application of the methods being taught

Objectives

  • Empower yourself to be more effective in creating the future of your organisation
  • Learn tools and techniques to support Business Agility thinking
  • Understand the DMADV and Design Thinking approaches, and the tools you can apply to your projects
  • Providing design methodologies that integrates customer focus and structured tools with a systematic design process
  • Design and tollgate reviews and how these reviews help in managing and assuring appropriate governance of innovation development work

 

“The best way to predict the future is to create it.”
Peter F. Drucker, American Management Guru

Who is the course for? 

  • You would like to blend Lean Six Sigma and Design Thinking techniques to drive innovation and handle situations where a “step change” in performance is needed or we are doing something for the first time
  • You would like to enhance your Voice of Customer skills: Segmentation, overt and covert needs, personas, empathy maps, job mapping
  • You would like to work on design activities in the organisation and build confidence in doing so effectively
  • The course is a component of the Business Black Belt Programme but can also be taken standalone

Prerequisites

Outcomes for Your Business and Personal Development

  • More rapid and effective design efforts that reflect customer needs and deliver customer Value
  • Following the training you will more deeply consider the Voice of the Customer when engaging stakeholders, and use value-driven prioritisation to maximise the impact of your efforts. You will be able to begin using Lean Six Sigma thinking and Design Thinking in combination to design a proces

Follow-on Options

Support Pack

Each delegate will receive:

  • A printed and pdf copy of the training materials
  • The Catalyst Design Journey book and Design pocket guide

We are currently delivering all of our Open Programmes remotely.

See Virtual Open Classroom

Once restrictions are lifted we will be able to resume face-to-face delivery and provide training at our London, Birmingham and Edinburgh venues once again.

In-company classroom  

For more than 4 delegates attending the same programme this is the most cost effective option.

The programme can be delivered on-site or virtually.

The sessions will be bespoke, lively and interactive delivering a memorable learning experience for the delegates.

We will discuss your objectives prior to the delivery, and help you to plan the most effective delivery and support to your team of delegates.

This course is typically delivered over one full day or spread out over half-days sessions. Whatever is most convenient to you!

Contents

  • Customer segments
  • Using Analytical Hierarchy Process and Kano Survey methods to prioritise
  • “Jobs-to-be-done”
  • Overt and Covert needs
  • The Double-Diamond approach, core concepts and Design Thinking frameworks
  • Personas, Empathy maps, Customer Journeys and other voice of customer tools
  • Iterative development and prototyping
  • What does Design Thinking do for us and how does it connect to other design approaches?
  • DMADV and other methodologies [IDOV, DfSS, CDOV etc]
  • DMAIC or DMADV?
  • Tollgates and Design reviews
  • Design Elements – not just the product / service
  • Pugh matrix
  • Design Errors and DFMEA
  • Net Promoter Score

Innovation and Design - Our Clients' View

Five Star Reviews

Trust-pilot

Our clients tell us we are

Consistently Excellent!

We’ve been using the industry standard NPS to measure customer satisfaction for over 5 years. Feedback is consistently excellent with delegates scoring an average of 9 (out of 10).

Discover Our Innovation and Design Programme for Yourself

Download Our Course Brochure

Download Our Course Schedule

Forthcoming Public Innovation and Design Events

To book your place on one of our Innovation and Design public training events just select from these dates:

If your company has an account with us or you do not wish to purchase online using a credit card then please contact us to make your booking.

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